How to pick a name

Notorious BAB

I am often asked how I come up with the name of our menu items.  I have one of those brains that never stops, even in my dreams I am conjuring up crazy things and many times wake up inspired.  Or freaked out depending on where my mind goes.  I have had many nightmares that my cooks get injured at work, like hands cut off, bloody awful horrible injuries.  Those dreams are the worst because I can’t shake the images.  And I become certain that those dreams are premonitions, which means its only a matter of time before something terrible happens.  Thankfully I have no real fortune telling abilities and none of that has ever happened.  But I love the good dreams, the ones where I wake up full of excitement for new things to come and can’t wait to get back to work.  That’s how the name “Kiss My Grass” came to me, in a funny dream where I was cooking and conjuring up new dishes.  But when I woke up, I couldn’t remember what I made, only the name.  So that time I had to come up with something to match the name.   Recently I had the opposite happen, I had this amazing new idea for a menu item but could not come up with a fitting name.  It was driving me crazy for days because I couldn’t get it on the special board until I came up with a name.  It was really pissing me off because it was really good, like bad ass good, it needed to get on the board.  But what was I going to do, just call it a bad ass burrito?!?

On my way to work I was listening to my favorite playlist, Shan’s 90’s hip hop, when Hypnotize came on… Notorious BIG…  hmmmmm …. Notorious Bad Ass Burrito…. the Notorious BAB… Yes, that works!  And let me tell you, it definitely lives up to the name!  We take organic eggs, scramble them up with our roasted potatoes, cheddar and jack cheese.  We then add fresh arugula and our homemade guacamole, wrap it in our whole wheat tortilla and bam, its the Bad Ass Burrito!!!  I think the name fits, you let me know what you think???